[ PLATFORM FOR 1-ON-1 PRACTITIONERS _ ]

Your clients don’t quit during sessions. They quit in the days between them.

See every day how each client is doing between sessions, and know who is slipping before they cancel. For coaches, psychologists, therapists, nutritionists, trainers and anyone who works one-on-one.

Daily client check-ins, drop-off signals, scheduling and CRM, in one place.

→ Start free for 14 days

No card. You go straight into your workspace.

MOTIVATIONAL INDEX · CLIENT #0042EXAMPLE · demo data
CLIENT SCORESAFETY NETHIGHMEDIUMLOW
— THE GAP

Six days. That’s how long your client is alone with the hardest part.

The session ends well. They leave motivated. Then Monday hits, then a bad day, then a skipped task they don’t mention. The doubt grows quietly. The old habit creeps back. By Thursday they’ve already decided they’re "not the type of person who can do this". They just haven’t told you yet.

You see none of it. Not the first slip, not the second, not the moment they gave up inside. You find out when the next session gets canceled. Or when it simply never gets booked again.

That’s not a client who lacked willpower. That’s a client you lost in a blind spot, because no one was watching the days that actually decide the outcome.

— HOW IT WORKS

Be there between sessions, without living on your phone.

01
01

The client checks in. You don’t chase them.

Each client logs their day in seconds: how they slept, where their energy is, what they avoided. No long forms, no nagging. You stop guessing what happened between sessions. You can see it.

02
02

The engine watches the signals you’d miss.

Behind every client runs a behavioural score that shows how they are doing, day by day. When it starts to drop, through skipped days or a quiet decline, the system notices. Not you, manually, at 11 pm. The system, automatically, for all your clients at once.

03
03

You step in before they quit, not after.

The moment a client slides toward the risk zone, you get the signal. One message at the right time, while it still matters, replaces a cancelled session you would have heard about too late. That is the net: you catch the person before they fall.

app.x2coach.com/workspace
x2coachWORKSPACEIoana Rusu · Psychologist
Good morning, Ioana
Tuesday, 20 October · 3 sessions today · 4 things to do
Agenda
Today
10:00Andrei Pop50 min · office
13:30Mara Ionescu50 min · online
17:00Radu Stan60 min · online
To do today4
Mara hasn’t checked in for 6 daysrisk signalMessage →
Unfinished session with Andrei Popyesterday, 16:00Finish →
2 sales follow-ups for todayCristina Vlad, Dan MoraruSales →
One unread message from clientsReply →
Illustration of the app with demo data. Types describe behavioural tendencies from the client questionnaire; they are not diagnoses.

Open the full interactive demo →

This is what makes presence possible at scale. Twenty clients, each one watched, without twenty hours of your week.

— STAY IN YOUR CRAFT

You didn’t train for years to spend your evenings on bookings, reminders and scattered notes.

You got into this to change how people live. To sit across from someone stuck and help them move. That’s the work. That’s what you’re good at.

But along the way, the job became everything else too. Bookings moved around on WhatsApp. Notes in three places. Reminders sent by hand. Progress reports you never get to. The part you trained for became the smallest part of your week.

x²coach takes that part over, not by handing you another tool to manage, but by doing on its own what usually eats your evenings:

Bookings run themselves, with a booking link, buffers between sessions and reminders, without back-and-forth messages.

Follow-up happens by itself, triggered by the client’s real behaviour, not by you remembering.

The progress report writes itself from data, monthly, for every client, ready to show, without you putting it together.

You go back to doing the one thing no system can replace: being the person in the room who knows how to move someone forward.

— WHO IT’S FOR

Built for anyone who changes people one-on-one.

If your results depend on what your client does when you’re not in the room, x²coach was built for you. The title on your door doesn’t matter. The gap between sessions is the same.

Coaches —life, business, performance. You move people forward. The drop-off between sessions is your quiet leak.
Trainers —the workout is one hour. The other 167 decide the result. That’s where you lose them.
Nutritionists & dietitians —the plan is easy. The Tuesday night they break it, alone, is the whole problem.
Psychologists & therapists —the breakthrough happens in session. The regression happens in the silence after.
Health & wellness practitioners —you guide the change. But the change lives in their daily choices, not in your room.

And anyone whose results are decided in the days between sessions.

See if it fits.

It fits if you:
  • ✓Already do good work: your problem is keeping clients, not serving them
  • ✓Have a handful of active clients and want them to actually finish
  • ✓Are ready to run a system, not invent one from scratch
  • ✓Believe the work between sessions is where results are won or lost
It doesn’t fit if you:
  • ✗Are looking for more leads, not better retention
  • ✗Want a tool you’ll log into twice and forget
  • ✗Think the session alone is enough and the rest is the client’s problem
  • ✗Haven’t actually worked with clients yet
— WHY IT’S DIFFERENT

Most tools help you run a business. x²coach helps your client not quit.

Software built for practitioners mostly does three things: sell, schedule and store. Useful, but none of it touches the place where clients are actually lost. Here is the difference, row by row:

The rest
x²coach

Course platforms sell your content and leave the client alone with it

→

Stays present in the days between sessions, where the content actually gets used or abandoned

Scheduling tools book the next session

→

Catches the client who’s quietly drifting toward never booking it

A CRM stores who your clients are

→

Tracks how your clients are, in real time, with a behavioural signal, not a contact card

Reports tell you what already happened last month

→

Alerts you to what’s happening now, while you can still change it

Other tools keep a record of what happened. x²coach looks at what is happening now, between sessions, where you used to lose them.

— WHAT’S INSIDE

A complete system, not a tool you’ll have to assemble.

Everything connects, and everything feeds the same signal. You don’t integrate it or stitch it together piece by piece: it is ready to use from day one.

01

Attract & diagnose

A behavioural questionnaire and a score that shows how close a person is to getting started turn a cold contact into a profiled lead, saved automatically. You start knowing who they are.

02

Track the days between

Daily check-ins on habits, energy and decisions, from the client portal, installable on the phone. The 167 hours you never used to see, finally visible.

03

Catch the drift

A weekly behavioural pulse and a live risk panel that flags the client sliding toward the edge, before they cancel.

04

Prove the change

Monthly progress reports build themselves from real data. The client sees the transformation in numbers, not in your word.

05

Sell without pushing

A pipeline from test to client, a Sales CRM with the day’s actions, MAGNET messages written for each person’s pattern, posts and your links, in a single Marketing tab.

06

Sessions online and in person

Calendar and a public booking link, the x²coach video room on EU servers, group meetings of up to 50 people, times shown in the client’s time zone.

07

Contracts, payments and invoices

Contract templates with a simple electronic signature. A proposal accepted online sends the contract and the payment request on its own. Payment in instalments, and the invoice goes out automatically through SmartBill or FGO.

08

Programmes and services

A catalogue of 60 ready-structured programme models, your own programmes delivered in the portal, session packages, discount codes and a public sign-up page.

09

Teams and decisions

For organisations: an anonymous team climate, a 4-axis profile for each member and a change diagnostic. For leaders: the EDS decision register, with the weekly cost of delay. The organisations module is switched on at your request.

1

platform. Clients, sales, sessions, money and progress in one place. Nothing to connect, ready from day one.

— THE MANIFESTO

We believe the work of changing a person is one of the most important kinds of work there is.

A coach. A therapist. A trainer. Someone who sits across from another human being and says: you can become more than you are.

That work is older than any software. And until now, it ended at the door. The session closed, the person walked out, and whatever happened next happened alone.

We don’t accept that anymore.

A nutritionist should know, on a Tuesday evening, that a client is about to give up, and reach them before they do. A psychologist should see the relapse that follows a session, not only the session itself.

Not because the software is clever. Because no one who decided to change should have to do it alone, in the silence between sessions.

x²coach is not just a tool. It is the net stretched under every person trying to become someone new.

The days between sessions are where people used to get lost. We are here to cover them. For every client.

— PRICING

€47 a month. Unlimited clients. The first 14 days free.

No card for the trial, no setup fee, no contract and no minimum term. If you stay, you pay monthly or annually and cancel whenever you want.

€0
activation fee

You create your account yourself and you’re live in minutes. You pay nothing for setup.

€397/ year
save €167 vs monthly

Every tool. Unlimited clients. Billed once a year.

Final price. MUSKOX INTERNATIONAL SRL is not registered for VAT. The subscription renews automatically every month or every year, at the same price, until you cancel it from your account.

Start free for 14 days →
✓

30-day guarantee, no conditions: if within the first 30 days you decide x²coach isn’t for you, we refund your first payment in full. Just write to office@x2coach.com.

Here’s what the gap is quietly costing you.
€

At a 30% drop-off, you lose about 6 clients a year. Each was worth roughly 8 sessions: €4,656 gone, quietly, in clients who drifted away.

The annual plan costs €397. A client who stays for 8 more sessions brings you €776. For x²coach to pay for itself, you need to keep a single client a year who would otherwise have left.

Working assumptions, not statistics: an average client does 8 sessions, and 30% of clients drop off before the end. Replace the numbers with yours.

With no entry fee, your risk is one subscription payment, and we refund that if within the first 30 days you decide x²coach isn’t for you.

— FOUNDING COHORT

The first 20 practitioners building the net with us.

x²coach is new. We’re not asking you to take our word for it. We’re asking you to be one of the first to test the net on your own clients and tell us exactly where it breaks.

In return, your first year costs €197 instead of €397. The reduced price is still a real commitment: a retention system only works when you use it daily with your clients.

What we ask, if the system works for you:
  • ✓Tell us where it gets stuck, so we can fix it.
  • ✓The right to use your result, with your numbers, as proof for those who come after you.
Why only twenty:

With twenty practitioners we can answer every one of them personally. First year €197 instead of €397; from year two, the standard €397 annual plan. Final price. MUSKOX INTERNATIONAL SRL is not registered for VAT.

Limited places: 20.

A year from now, when x²coach has hundreds of practitioners, you’ll have been one of the twenty who decided what the net looks like.

— QUESTIONS

What practitioners ask before they start.

What happens after the 14 days?

The trial stops on its own. You’re not charged anything, because we never asked for your card. If you want to continue, pick monthly or annual. Whatever you set up during the trial stays in your account.

What is different between the trial and the subscription?

Almost nothing. The trial includes every module and unlimited clients. Two things differ: the MAGNET message assistant has 15 messages during the trial, and the revenue reports unlock once the subscription is active.

Will my clients actually do the daily check-in?

Not all of them, and not every day. The system doesn’t pretend otherwise. The check-in takes a few seconds on their phone. A missing check-in is itself a signal: a client who stops showing up appears on the risk panel. How often they check in also depends a lot on how you introduce it in the first session.

Can I cancel anytime?

Yes, from Settings → Payments & billing. Access stays active until the end of the paid period. No contract, no minimum term.

How does the 30-day guarantee work?

If within 30 days of your first payment you decide x²coach isn’t for you, write to office@x2coach.com and we refund your first payment in full. No questions asked.

Are the types in the app diagnoses?

No. Labels like “Anxious” or “Perfectionist” describe behavioural tendencies around decisions and procrastination, from the questionnaire the client fills in. They are not clinical assessments and don’t replace your professional judgement. If you’re a psychologist or therapist, use them as working information, not as a diagnosis.

Who can see my clients’ data?

Only you can see a client’s data. Clients give explicit consent in their portal before entering data about sleep, energy or stress, and can withdraw it at any time. You can permanently delete a client, with all their data, from your workspace.

How many clients can I follow?

Unlimited clients, both on the subscription and during the 14-day trial, so you can see the whole flow with your real clients.

How do I bring my clients into the app?

Add them one by one, or import them from an Excel or CSV file, another CRM or your phone contacts. Each client gets a personal link to their portal, which they open on their phone.

Does my client have to pay for or install anything?

No. The client portal is included in your subscription. It opens in the browser and can be added to the phone’s home screen like an app, with no app store and no payment from them.

Can I use x²coach as a psychologist or therapist?

Yes. Data about sleep, energy or stress is entered only after the client’s explicit consent, which they can withdraw at any time, and the types in the app are working information, not diagnoses. Towards your clients you remain the data controller; x²coach processes the data on your behalf, under the data processing agreement (DPA) published on the site.

Try the platform with your real clients.

14 days free, no card. Add your first clients and see the first signals.